challenge
Position Nokia as a youth fashion brand in India.

creative solution
We created a photography contest that bonded customers with style and fashion, while also popularizing the concept of mobile imaging with Nokia’s hi-end imaging handsets. Nokia announced it’s Eye on Fashion photography contest at India’s #1 fashion event - Wills India Fashion Week. Participants submitted up to 3 images taken with a Nokia phone, based on the theme of "What's your fashion statement?" 

results
Eye on Fashion was well covered in the press. Nokia succeeded in “Connecting People” through fashion and youth culture. Their brand expression reached out to a younger, wider audience and engaged prospects to Nokia’s new fashion phones. The contest established Nokia’s grip on imaging via fashion and increased sales by 30%.