challenge
To connect with Shutterfly customers at a deeper, emotional level. To tell real stories from real families during the holidays.

creative solution
I conceptualized a holiday campaign with the Creative Director and brand managers that started in a brainstorm, led to a casting call and photo shoot, and resulted in a holiday microsite that celebrated real family traditions around holiday time. I created the story scripts and site content. 

results
Customers were ecstatic with all the inspirational content and ideas that lived on the microsite. We took the core brand value ‘spontaneous’ as the foundation for the site. Customers responded enthusiastically by downloading creative projects and sharing them with friends.